STRATFORD CENTRAL, A NEW 31-STOREY RESIDENTIAL TOWER IN A FLOURISHING DISTRICT

Apr 1 2014

STRATFORD CENTRAL, a new 31-storey residential tower on Great Eastern Street, Stratford E15, is the latest destination for professionals looking to live in the vibrant district of Stratford. The Telford Homes development has 157 contemporary apartments in total including suites, one, two and three-bedroom apartments and penthouses.

Famous for hosting the 2012 London Olympic and Paralympic Games, Stratford has recently benefitted Investments totalling over £15bn will mean a growth in population equivalent to the City of Cambridge (131,000 people) and an estimated 62,000 new jobs from sites like the Olympics and its legacy, Stratford City, Canning Town and Custom House, the Royal Docks and Beckton. As a result, this well-connected area has transformed into a new cultural quarter, offering the very best in shopping and entertainment facilities. Stratford is a ‘gateway’ to central London, Canary Wharf and The City, located in transport zone 3 Stratford Station is the best connected and one of London’s busiest stations.

Stratford continues to attract city professionals, first time buyers and buy-to-let investors looking to live in an affordable and accessible location, close to fashionable neighbourhoods, such as Shoreditch and Hoxton, as well as the employment hubs of Canary Wharf and Stratford City.

The regeneration of Stratford has been pivotal in driving growth and innovation across The City and residents of Stratford Central will enjoy living within a five minute walk of two of London’s newest and most impressive destinations – The Queen Elizabeth Park and Westfield Stratford City.

Queen Elizabeth Olympic Park is the largest park to be created in Europe in 150 years and has produced a wealth of leisure opportunities. With the unrivalled Lee Valley Velopark, Hockey and Tennis Centre, Aquatics Centre and a brand new Stadium, the iconic Olympic venues have an engaging programme of events and activities for everyone to enjoy.

Westfield Stratford City spans 1.9 million square feet and is home to 300 shops, 50 bars and restaurants, a 17 screen Vue cinema, All Star Lanes bowling alley, the UK’s first super casino. As the largest urban shopping centre in Europe, Westfield Stratford City has led to the creation of some 18,000 permanent jobs.

Designed by Chris Sutton of Suttonca Architects, Stratford Central has been built to take in the spectacular views across London. Residents will enjoy living in an urban retreat with a 24 hour concierge service and private resident’s gymnasium, all just a one minute walk for one of London’s most connected transport hubs.

Interiors come with fitted kitchens by renowned London supplier Urban Myth, with smooth stone worktops and fully integrated Smeg appliances. Bathrooms are equipped with bespoke cabinetry, chrome fixtures and porcelain and ceramic tiling. Doors and woodwork are finished in white satin wood and all apartments have luxurious under-floor heating. Many apartments also benefit from private outdoor space.

Stratford’s bustling transport hub, which is well-served by two railway stations and bus-routes, making Stratford Central ideal for the city commuter. Located on Great Eastern Street, Stratford underground, overground and DLR station is a mere one minute walk, with nearly 200 trains an hour passing through the station. Travelling into central London could not be easier with direct connections to The City in eight minutes, Canary Wharf in nine minutes and the West End in under 20 minutes. For international travel, London City Airport is under 15 minutes away via the DLR, Stansted airport is reachable by road in 36 minutes and by train in an hour. Stratford International Station provides access to the High Speed 1 rail network connecting to St. Pancras in 7 minutes and also runs direct services to Kent. Once active in 2018, the new Crossrail service will offer links to Heathrow Airport which will take only 42 minutes.

David Campbell, Group Sales & Marketing Director for Telford Homes commented “We are delighted to announce the launch of our latest development in the area, Stratford Central and we have already experienced exceptionally strong levels of interest proving there is a significant demand for high quality residential properties within this well-connected part of London. Stratford has been transformed into a new metropolitan centre for London, and the major hub for the booming east of the capital.

With the recent announcement that The Financial Conduct Authority has agreed to move to the new Stratford International Quarter, bringing around 3,000 staff to the area from 2018, it is yet another example of the renaissance that is taking place in this now internationally renowned location.”

Stratford Central will have its exclusive first launch from 2pm on Thursday 24th April at the Four Seasons Canary Wharf. Please contact Telford Homes if you would like further details on the event.

Prices for Stratford Central start from £310,000 for a suite apartment.

First completions expected from autumn 2017.