NEW LANDMARKS CREATE CATALYST FOR RESIDENTIAL REGENERATION

Sep 16 2009

Telford Homes’ residential developments compliment new London landmarks London, 16th September 2009 – Telford Homes is tapping into a winning formula by locating its architecturally striking residential developments near iconic new London landmarks. This symbiotic relationship will transform previous wastelands into property hotspots and capture the imaginations of future buyers and residents.

Flagship project Greenwich Creekside is set to create a new artistic quarter in historic Greenwich and takes its direction from the Laban Dance Centre, which is located adjacent to the site. The range of one, two and three-bedroom apartments are due for completion from October 2010 with prices currently starting from £230,000.

The Squires & Partners buildings are designed to stand out from their surroundings and encourage creativity. Floor to ceiling windows will overlook the landscaped piazza and let natural light flood into the apartments. Exhibition and performance spaces have been factored into the overall design to support the local artistic community and provide superb new cultural venues.

Sister project One Stratford stands proud on the southern edge of London’s 2012 Olympic Park; while all of the 179 apartments were sold off-plan at launch in 2007 a small number are now available on re-sale at even lower prices. With prices starting from £175,000 at time of launch and with its panoramic views of the whole Olympic site, interest from foreign and domestic investors and homebuyers was and remains consistently high.

At One Stratford, the regeneration of the Olympic zone means that new residents already have access to excellent transport links to The City and rapid access to Stratford International for services to key European cities. Similarly, Greenwich Creekside is an easy commute from The City via the nearby DLR and mainline stations.

Apartments at Greenwich Creekside and One Stratford are comprehensively fitted out with neutral décor and high quality fixtures and fittings, including Smeg-equipped Urban Myth kitchens and white Roca bathroom suites. In addition, both developments benefit from a 24-hour concierge service, bicycle storage and optional car parking.

Sheena Ellwood, Sales and Marketing Director at Telford Homes, commented: “Placemaking should be a core aim of any residential development as this creates the desire from potential buyers to live in a new, up-and-coming area. Positioning well-designed schemes near new landmarks, such as the Laban Dance Centre and the 2012 Olympic stadium, contributes to the sustained regeneration of that area and provides an exciting investment opportunity for buyers, who can watch their asset grow with the long-term upswing in the local area.”

http://cdn.telfordhomes.net/files/press_releases/julydec2009/16_09_2009.pdf