The Boatyard, London E14, one of the latest residential developments from Telford Homes, has exceeded the developer‘s expectations by selling 95% since its launch and is still some six months ahead of the first new residents moving in. As a result of this outstanding sales success, the development‘s penthouse and premier apartments have been released earlier than planned.

Located on Cotall Street and Stainsby Road in Poplar, The Boatyard development is comprised of 75 one, two and three-bedroom apartments in two separate stylish buildings – The Boathouse and The Clubhouse – with many of the apartments offering superb views of Bartlett Park, the Limehouse Cut, Canary Wharf and beyond. While The Boathouse is completely sold out, a small number of special apartments at The Clubhouse are now available.

The development‘s success can be attributed to its appeal to those already living and working within the area, who are looking for a home in this well connected neighbourhood. Canary Wharf, a key employment district and a new leading luxury quarter offering a wide and eclectic range of shops, restaurants and bars, is less than 10 minutes by DLR. Stratford, home to Westfield Stratford City is only 7 minutes by DLR and fashionable Shoreditch is under 20 minutes away.

David Campbell, Group Sales and Marketing Director at Telford Homes, comments:

“The Boatyard‘s exceptional sales success is a reflection of the popularity of Poplar as an area to live, as well as the desirability of Telford Homes‘ developments. We‘ve had strong interest from UK based buyers purchasing properties off-plan, from first time buyers looking for an attractive and well-located home, and professional investors who are drawn by strong yields of approximately 6%, and the opportunities for capital growth. The development is a great example of the Telford Homes hallmark of building stylish developments in areas where people want to live and as importantly can afford to live.”

Poplar has benefitted from the wider investment into East London in recent years, including £1bn of investments from the 2012 Olympic Games and the opening of Westfield Stratford City, which have both changed the global perception of London‘s East End.

Prices start from £350,000 for a one bed apartment with first completions expected in spring 2015.

For media information (not for publication), please contact Samantha Nash, Edelman Tel: 020 3047 2095, Email: samantha.nash@edelman.com
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