SHOREDITCH CHIC GETS AVANT-GARDE

Jun 1 2011

Telford Homes unveils London’s trendiest new address

London’s trendiest new address has been revealed: Avant-garde, constructed and marketed by Telford Homes Plc, will create a new urban hot-spot in the heart of fashionable Shoreditch, E1. Set minutes from the City of London and close to Zone One transport links to get you where you need to be, Avant-garde is to be the height of stylish living and is set to boast the area’s tallest residential tower so far at 25-storeys. Designed by award winning City based architect Stock Woolstencroft, Avant-garde features 257 stylish apartments for open-market sale with prices starting from £250,000.

Avant-garde will incorporate a mix of studios, one, two and three-bedroom apartments, many with spectacular City skyline views. The development features a magnificent, double height, architect interior designed entrance foyer that exudes trendy Shoreditch living and accommodates a full-time concierge. Residents will have access to a fully-equipped gymnasium featuring an atmospheric panoramic night skyline light wall and a relaxing lounge that can be booked for private functions with full wi-fi access. The enclosed ‘Free Spirit Garden’ with living green wall and residents’ roof terrace will provide a tranquil space to unwind with seated areas set amongst the planters, sculptures and water features.

Designed to reflect the very best of Shoreditch chic, the neutrally decorated interiors will be accented with smoked solid wood flooring in the living areas and pale colour tone wool carpets in the bedrooms. Kitchens will feature high-gloss units complemented by Zodiaq quartz stone worktops with integrated Siemens appliances and a built-in wine cabinet. Bathrooms will be appropriately stylish – complete with bespoke mirrored cabinetry, porcelain tiling and rainshowers; ensuite shower rooms having the added benefit of walk-in showers.

For evening and weekend entertainment, Shoreditch is an artistic and cultural hub with a flourishing fashion and music scene. Residents could opt for a pampering session at the nearby Cow Shed or indulge in a spot of retail therapy, perusing the eclectic mix of independent shops and the market stalls of Spitalfields.

The enviable Zone One, City-fringe location offers unrivalled transport connections with Shoreditch High Street station (East London line) on Avant-garde’s doorstep and London Liverpool Street station (Central, Circle, Hammersmith & City and Metropolitans lines and mainline railway connections) under 10 minutes walk away. This means you can be in the heart of the West End within 15 minutes tube ride and be in Canary Wharf via Canada Water direct from Shoreditch High Street Station in less than 15 minutes.

Avant-garde is also well-situated for London’s leading education institutions including the London School of Economics, University College London and the Guildhall school of Music & Drama.

Sheena Ellwood, Sales & Marketing Director, Telford Homes, commented:

“With the business district visibly expanding east, Avant-garde is in a prime position to benefit from the City’s future growth and continuing economic strength. We are expecting Avant-garde to attract a diverse audience of discerning buyers from City workers looking for a convenient pied-a-tierre to savvy investors who are closely watching the evolution of Shoreditch. There is also an emerging number of international buyers looking to combine investment potential with a London home for the family. Given Avant-garde’s style and proximity to Shoreditch life, City business and fantastic transport links, we anticipate strong interest from all sides.”

http://cdn.telfordhomes.net/files/press_releases/janjun11/15_04_2011.pdf